Privacy Policy 

Last Updated: December 2025

1. Introduction

Endure Physical Therapy & Endurance Coaching (“Company,” “we,” “us,” or “our”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard information when you visit our website https://enduretc.com or interact with our business services, including online forms, payments, and messaging.

By using our website or services, you agree to the terms of this Privacy Policy.

2. Information We Collect

We may collect the following types of information when you voluntarily provide it or when it’s automatically generated through standard website functions:

Contact Information: such as your name, email address, phone number, and any details you share through forms or messages.

Payment Information: collected securely through third-party payment processors (we do not store full payment details).

Communication Data: messages exchanged with our business through forms, email, or text messaging platforms.

Technical Data: basic browser type, IP address, and page visit information through website tools (no behavioral profiling).

We do not collect sensitive personal data (such as medical records, race, religion, or health data) through our public website.

3. How We Use Information

We use collected data to:

Provide and manage services (physical therapy, endurance coaching, and online programs).

Respond to inquiries and deliver requested resources or content.

Process payments and manage client accounts.

Personalize user experiences and improve website content.

Send marketing or service-related messages to those who have opted in.

Comply with applicable laws and communication standards (including A2P messaging rules).

4. Text Messaging (A2P 10DLC Disclosure)

If you choose to receive text messages from us:

You will receive updates, appointment reminders, or promotional messages related to our services.

Message frequency varies.

You can text STOP to cancel or HELP for assistance.

Standard message and data rates may apply.

Text messaging is optional, and your consent can be withdrawn at any time.

We maintain reasonable records of consent and opt-outs as required under A2P 10DLC guidelines.

5. Sharing and Disclosure

We may share limited personal information with trusted third-party partners who help us operate our business, such as:

Website hosting or CRM providers (like GoHighLevel).

Payment processors.

Email or marketing automation tools.

These partners only use data as necessary to provide their services and are bound by confidentiality agreements. We do not sell or rent personal data.

6. Data Retention

We retain your personal information only as long as necessary to fulfill the purposes outlined above or as required by law.

7. Data Security

We implement appropriate technical and administrative safeguards to protect personal data from unauthorized access, alteration, or loss. However, no online system is completely secure, and users should exercise care when submitting information electronically.

8. Your Choices and Rights

You may request to update or delete your information by contacting us at [email protected].

You may opt out of marketing communications at any time.

You can withdraw consent to receive texts or emails by using the provided opt-out methods.

9. Children’s Privacy

Our website and services are not directed to individuals under the age of 18, and we do not knowingly collect data from children.

10. Updates to This Policy

We may update this Privacy Policy periodically. The updated version will be posted on this page with a new “Last Updated” date.

11. Contact Information

If you have any questions about this Privacy Policy or our data practices, contact:

Endure Physical Therapy & Endurance Coaching
1420 Barlow Street Suite 4
Traverse City, MI 49684
Phone: +1 (937) 545-0578
Email: [email protected]
Timezone: Eastern (U.S.)